Agreement will see 'Kop' end of club's Bramall Lane ground rebranded
Sheffield United has agreed a “multi-year partnership” with Sheffield-based dispute resolution firm SSB Law, which will involve the ‘Kop’ end of the club’s Bramall Lane ground rebranded.
SSB owners Wes Bower (pictured), Jeremy Brooke and Steve Westwood, said in a statement: "SSB are delighted to agree this partnership, taking up such a prestigious and iconic position with the Blades [Sheffield United’s nickname]. We're excited for the seasons to come, growing alongside the club".
Liam Robinson, Sheffield United's key commercial account manager, added: "We are proud to welcome SSB into the Blades family for at least the next three years. This is a huge commitment from SSB and we wholeheartedly thank Wes, Jeremy and Steve for working hard with us get this partnership finalised. Expect to see plenty of SBB around the club in the coming seasons, and we look forward to helping them grow the brand by aligning it closely with ours."
SSB Law’s areas of expertise include data breaches, financial mis-selling, medical negligence, professional negligence and personal injury.