Maximising football sponsorship deals

Pinsent Masons partners Samantha Livesey and Trevor Watkins on shirt sponsorship



Football club shirt sponsorship deals can be lucrative opportunities for businesses to spread awareness of their brand on the biggest sporting stages, but clubs and sponsors alike need to think ahead to maximise the benefits of any deal.


Shirt sponsors of major football clubs will have their brand and logo featured on TV screens worldwide, as well as on the chests of the fans buying the latest shirt to support their teams. However, businesses agreeing shirt sponsorship deals should think of the arrangement as a club sponsorship.


To read the full article by Pinsent Masons' Samantha Livesey and Trevor Watkins, click here